# Customer lead sources: a directory of channels

URL: https://bimpsoft.com/en/help/counterparties/lead-sources/
Updated: 2026-11-06

> A lead source is a directory of channels customers come from: advertising, website, social media, referral. To add a source, open "Directories → Lead source", click "Create", enter a name and save. The selected source is specified in the counterparty card.

## What a lead source is

A lead source is a channel through which a company gets customers: social media advertising, organic Google search, a referral, an exhibition, an e-mail campaign. By default, a company has three sources: Facebook, Instagram and Website.

## How to add a lead source

Create a new source in the "Lead source" [directory](https://bimpsoft.com/en/help/getting-started/directories-overview/).

1. Open **Directories** and go to the "Lead source" tab.
2. Click **Create**; the source card opens.
3. In the top row of the card, enter the "Name", for example "Organic Google search".
4. If needed, fill in the "Comment" in the "Basic characteristics" block.
5. Click **Save**.

![The "Lead source" directory with three default entries Facebook, Instagram, Website and an open card of the new source "Organic Google search" with the tabs "Properties", "Change history" and the "Comment" field](https://bimpsoft.com/help/_img/a06c498b-6634-4435-b031-4cad64ab13f2.webp)

## Where a lead source is used

Select the source in the counterparty card, in the "Main" section, in the "Lead source" field; see [Counterparty card](https://bimpsoft.com/en/help/counterparties/counterparty-card/).

## FAQ

**Which lead sources does Bimp have by default?**

A new company already has three sources: Facebook, Instagram and Website. Others are added manually.

**Where do I specify a customer's lead source?**

In the counterparty card, in the "Main" section, the "Lead source" field.